Top 10 Japanese Beauty Brands You Need to Try

Japan is renowned for its high-quality beauty products, combining cutting-edge technology with traditional ingredients to create effective, gentle, and innovative skincare and makeup items. From luxury brands that have become global icons to affordable drugstore options beloved by beauty enthusiasts, Japanese beauty brands offer something for every skin type and beauty need.

This guide introduces ten of the most popular and respected Japanese beauty brands, highlighting their best products and where you can find them. Whether you’re looking for luxurious skincare or budget-friendly cosmetics, these brands showcase the best of Japanese beauty.

1. Shiseido

1. Shiseido

Founded in 1872, Shiseido is one of the world’s oldest and most prestigious beauty brands. Known for its luxurious skincare and makeup, Shiseido combines Japanese ingredients with advanced technology to create products that promote hydration, anti-aging, and skin vitality. Bestsellers include the Ultimune Power Infusing Concentrate and the Future Solution LX line.

Where to Buy: Shiseido products are available at department stores, Shiseido boutiques, and online through retailers like Sephora and Amazon.

2. SK-II

SK-II is famed for its “Miracle Ingredient” Pitera, a fermented yeast extract that hydrates and improves skin texture. SK-II’s Facial Treatment Essence has become a cult favorite, praised for its ability to promote clear, youthful skin. SK-II’s luxurious approach to skincare has made it a go-to brand for those seeking anti-aging solutions.

Where to Buy: Available at high-end department stores, SK-II boutiques, and online retailers like Amazon, Sephora, and SK-II’s official website.

3. DHC

DHC is a trusted brand offering simple, effective skincare products often featuring olive oil as a base ingredient. Their Deep Cleansing Oil is a global bestseller and is known for effectively removing makeup while nourishing the skin. DHC’s range includes everything from moisturizers to supplements, catering to various skincare needs.

Where to Buy: DHC products are available in drugstores across Japan, on DHC’s official website, and through online retailers like Amazon and YesStyle.

4. Hada Labo

Hada Labo focuses on simplicity and hydration, with its Gokujyun Hyaluronic Acid Lotion being particularly popular for its moisturizing properties. This brand emphasizes gentle formulas and high-quality ingredients, making it suitable for sensitive skin. Hada Labo’s products are affordable and accessible, making it a top choice for those looking to maintain hydrated skin.

Where to Buy: Widely available at Japanese drugstores and online retailers such as Amazon and YesStyle.

5. Kanebo

Kanebo offers both luxury and everyday beauty products with a focus on skin renewal and radiance. Its skincare products are crafted to provide deep hydration and promote a healthy glow, while Kanebo’s makeup lines offer refined textures and shades. Popular products include the SENSAI Cellular Performance Cream and the Kanebo The First Serum.

Where to Buy: Kanebo products are available at department stores, Kanebo counters, and online through various beauty retailers.

6. MUJI

Known for its minimalist philosophy, MUJI offers a range of skincare products that are fragrance-free and gentle on the skin, particularly suited for sensitive skin types. Popular items include the Sensitive Skin Moisturizing Milk and the Light Toning Water. MUJI’s beauty products reflect the brand’s commitment to simplicity and quality.

Where to Buy: MUJI products are available at MUJI stores worldwide, as well as online through MUJI’s official website and selected beauty retailers.

7. Shu Uemura

Shu Uemura is celebrated for its luxurious makeup and skincare, especially its cleansing oils that effectively remove makeup while nourishing the skin. Their Ultime8 Sublime Beauty Cleansing Oil is highly praised for its blend of botanical oils. Shu Uemura also offers innovative makeup products, from bold eyeshadows to high-performance foundations.

Where to Buy: Available at high-end department stores, Shu Uemura boutiques, and online retailers such as Sephora and Amazon.

8. Biore

Biore is well-known for its affordable and effective skincare solutions, especially in sun protection. The Biore UV Aqua Rich Watery Essence SPF 50+ is a cult favorite, providing high SPF protection in a lightweight formula. Biore’s products are accessible and ideal for daily skincare needs, especially in humid or hot climates.

Where to Buy: Biore products are available at Japanese drugstores, supermarkets, and online through Amazon and YesStyle.

9. Canmake

Canmake is a beloved drugstore brand that offers affordable, high-quality makeup products with a fun, youthful appeal. Known for its vibrant blushes, lip tints, and eyeshadows, Canmake’s Cream Cheek blush is a fan favorite for achieving a fresh, dewy look. Canmake is ideal for budget-conscious beauty lovers seeking trendy and high-performing cosmetics.

Where to Buy: Widely available in Japanese drugstores and online on platforms like Amazon, YesStyle, and other beauty retailers.

10. Suisai

Suisai is known for its innovative Beauty Clear Powder, single-use enzyme cleansing powders that exfoliate and cleanse deeply. This powder cleanser is gentle on the skin while effectively removing impurities, making it ideal for travel and daily use. Suisai’s focus on clear, smooth skin makes it a popular choice among Japanese and international beauty fans.

Where to Buy: Suisai products are available in Japanese drugstores and can also be found online on Amazon and beauty retailers such as YesStyle.

These ten Japanese beauty brands represent a blend of traditional ingredients and innovative formulas, each bringing unique products that cater to various skin types and beauty needs. Whether you’re new to Japanese beauty or looking to expand your collection, these brands offer high-quality options that reflect Japan’s dedication to skincare and cosmetics excellence.