Tokyo Market Guide: Exploring Tsukiji and Toyosu Markets

Tokyo's Tsukiji and Toyosu Markets are must-visit spots for food lovers and anyone interested in Japan’s rich culinary culture. Both markets offer visitors a glimpse into the heart of Japan’s seafood industry, where fresh fish and produce are traded daily, and vendors and buyers come together to source the best ingredients. While Tsukiji retains its charm as a historic open-air market, Toyosu is Tokyo’s new high-tech seafood wholesale market, providing a more modern take on the classic Japanese fish market experience. This guide explores everything you need to know to make the most of your visit to Tsukiji and Toyosu Markets, from top foods to try, shopping tips, and practical information on how to navigate these bustling hubs of Japanese gastronomy.

Read on to discover the best places to explore, eat, and shop at Tokyo’s most famous markets.

1. Overview of Tsukiji and Toyosu Markets

The Tsukiji Market, established in 1935, was once the largest wholesale fish market in the world, famed for its early morning tuna auctions and vibrant outer market packed with food stalls. In 2018, the inner wholesale market relocated to the state-of-the-art Toyosu Market, a vast and modern complex designed to enhance food safety and provide a cleaner environment for fish trading. Toyosu now hosts the wholesale operations and tuna auctions that once took place in Tsukiji, while Tsukiji’s outer market continues to thrive as a popular destination for foodies and tourists.

Visitors can now enjoy the best of both worlds: the nostalgic charm of Tsukiji’s open-air stalls and the sleek, efficient layout of Toyosu Market. Together, they provide a complete picture of Japan’s fish market scene, merging history and innovation in one culinary experience. While Tsukiji offers a more personal and street-style shopping experience, Toyosu is a testament to Tokyo’s commitment to modernization and food safety.

2. Must-See Spots at Tsukiji Market

The Tsukiji Outer Market is a haven for street food lovers, with rows of stalls selling fresh seafood, sushi, produce, and various Japanese delicacies. Here are some of the top areas to explore:

Nakamise Street

This vibrant street in the heart of the outer market is filled with stalls offering grilled seafood skewers, tamagoyaki (Japanese omelet), sushi, and more. It’s a fantastic place to try small bites of a variety of Japanese dishes. Don’t miss the opportunity to sample fresh sea urchin, scallops, and oysters, which are served grilled or fresh.

Tsukiji Uogashi

One of Tsukiji’s lesser-known gems, Tsukiji Uogashi is a multi-floor building that houses numerous fish vendors and wholesale shops. While it’s smaller than the original wholesale market, it gives visitors an idea of the traditional market setup. Many of the vendors here are happy to share information on the types of fish available, making it a great spot for those interested in learning more about Japanese seafood.

Local Shops for Souvenirs

The outer market also has an array of shops selling kitchenware, knives, dried goods, and souvenirs. The knives at Tsukiji are particularly famous, as they’re crafted by traditional Japanese blacksmiths. You can find a range of other items, such as chopsticks, dried seaweed, bonito flakes, and various Japanese sauces that make for great gifts.

3. Must-See Spots at Toyosu Market

Toyosu Market is divided into three main areas: the wholesale fish market building, the fruit and vegetable market building, and the seafood intermediate wholesale market building. Each area offers unique insights into the high-tech side of Tokyo’s seafood industry.

Tuna Auction Observation Deck

One of Toyosu’s main attractions is the tuna auction observation deck, where visitors can watch the early morning auctions from behind a glass wall. You can observe the bidding process, where massive tuna fish are sold to the highest bidder. This experience requires advance reservation, so be sure to plan ahead if you want a close-up look at this traditional event.

Seafood Intermediate Wholesale Market

This part of the market is where intermediate wholesalers sell seafood to local buyers, including restaurant owners. The stalls are filled with an astonishing variety of seafood, from massive crabs to rare shellfish. Visitors can view the transactions and explore the market floor from a viewing passage that circles the area.

Roof Garden

Toyosu Market’s rooftop garden offers beautiful views of Tokyo Bay and the city skyline. It’s a peaceful place to relax after a busy morning exploring the market, and there are benches and tables where you can enjoy any snacks or drinks you’ve picked up. The garden’s design reflects the market’s commitment to blending tradition with sustainability.

4. Best Food Experiences

Both Tsukiji and Toyosu Markets are known for their fresh and diverse food options. Here are some of the top dishes and dining spots to try:

Sushi at Sushi Dai or Daiwa Sushi

These two sushi restaurants, once famous at the original Tsukiji Inner Market, have relocated to Toyosu Market and continue to serve some of the freshest sushi in Tokyo. Be prepared to wait, as lines are common, but the quality of the fish and the attention to detail make it well worth the time. Opt for the omakase (chef’s choice) for a carefully curated selection of seasonal fish.

Grilled Seafood Stalls at Tsukiji

At Tsukiji, you’ll find a range of street stalls grilling seafood skewers, scallops, squid, and shrimp, offering a variety of flavors and textures. Each stall has its own special seasoning, from soy sauce to miso paste, creating a perfect blend of smokiness and umami. This is a must-try for anyone visiting Tsukiji’s outer market.

Tamagoyaki (Japanese Omelet)

Tamagoyaki is a popular street food at Tsukiji, known for its fluffy texture and slightly sweet flavor. Vendors offer thick slices served on sticks, making it easy to enjoy as you stroll through the market. This dish is loved by locals and tourists alike and is a unique way to experience Japanese flavors beyond seafood.

Seafood Donburi (Rice Bowls)

Both markets offer various donburi (rice bowls) topped with fresh seafood like tuna, salmon, and roe. These bowls are a convenient way to sample multiple types of fish in one meal and are a favorite breakfast or lunch choice for market visitors. Many donburi shops allow you to customize toppings, making it easy to try something new or stick to your favorites.

5. Shopping for Local Goods

Shopping in Tsukiji and Toyosu Markets goes beyond food. Here are some of the top items to pick up as souvenirs or gifts:

Japanese Knives

Tsukiji’s knife shops are known for their high-quality Japanese knives, which are carefully crafted and incredibly sharp. These knives make great gifts or additions to your kitchen. Shopkeepers are knowledgeable and can help you choose a knife that suits your needs, whether it’s for cutting fish, vegetables, or meat.

Dried Seafood and Seaweed

Both Tsukiji and Toyosu offer a selection of dried seafood, such as dried fish, shrimp, and various types of seaweed (nori, kombu). These ingredients are essential in Japanese cooking, and they’re easy to transport back home. Look for bonito flakes, which are commonly used in Japanese soups and sauces, adding a savory depth of flavor.

Matcha and Green Tea

Tsukiji has a few tea shops that sell premium green tea and matcha. Japanese tea makes a wonderful souvenir or gift, offering a taste of Japanese culture that’s both authentic and healthful. These teas come in various grades, and you can ask shopkeepers for advice on the best type for drinking or cooking.

6. Tips for Visiting the Markets

To make the most of your visit to Tsukiji and Toyosu Markets, here are some essential tips:

Arrive Early: Both markets are morning destinations, and early arrival ensures you’ll get to see the markets at their busiest. Tuna auctions at Toyosu start as early as 5:30 AM, and many stalls at Tsukiji open by 7:00 AM. The earlier you arrive, the more vibrant the experience.

Cash is Preferred: Many stalls and small shops at Tsukiji, and even some vendors at Toyosu, prefer cash payments. It’s wise to bring yen to avoid any issues, especially if you plan on sampling street food or buying small items.

Respect Photography Guidelines: While photography is allowed in many areas, be mindful of signs and the people around you. Some vendors prefer not to have their products or faces photographed, so it’s best to ask if you’re unsure.

Plan for Crowds: Both markets, particularly Tsukiji, can get very crowded, especially on weekends. Be prepared for lines at popular food stalls and restaurants, and consider visiting on a weekday for a less crowded experience.

Check Toyosu Observation Deck Reservations: If you’re interested in watching the tuna auction from the observation deck at Toyosu, make sure to reserve in advance through their website. This experience is highly sought after and often fills up quickly.

Tokyo’s Tsukiji and Toyosu Markets each offer unique insights into Japan’s food culture and seafood industry. By exploring both, you can experience the best of traditional Japanese markets and modern innovation, making for an unforgettable culinary journey in Tokyo.